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Swot analysis of blackberry the company known as research in motion (rim), which made and marketed the blackberries, missed the emerging smartphone revolution. Strategies used by apple figure 8: porter's model of generic strategies source: papers 4 you/porter (1985) 41 differentiation apple is using a differentiation strategy by presenting an outstanding design of its products, personalized services and high quality products. Sales: the essential rim of the wheel 14 strategy: the tactical rim on the wheel 15 mcq, essay questions, flash cards, key terms by openstax.